9 Actionable Steps to Improve Your Google Rankings

It isn’t the most affordable option, but it’s SEO Anomaly trusted by many professionals. Many small businesses find that SEO consultants are priced too high, plus it makes sense for businesses to acquire in-house expertise to increase Google ranking. If a website visitor has modified their browser to accommodate for accessibility settings with images disabled, they will see a red “X” in place of the image or nothing at all. By using the Image ALT tag, the visitor will see the text that describes the image so they have context. When you look deeper at related terms, you’ll see something very interesting. Add the word “tax” to optimize for the term “tax and accounting services”.

You can see other keywords and phrases sprinkled throughout, such as “portability”. And sure enough, when you Google “laptop portability”, the post appears on page 1. Right away, you can see that “best laptops” is one of the post’s keywords.

Get found in business listings

Google will do this for you automatically if your video is clearly defined, but you may win a better spot if you define these segments in your markup yourself. Using video, both on YouTube and embedded on your page, can bring in more traffic from multiple directions. A well-crafted video can encourage more shares and longer dwell time, while also winning a top spot in a video carousel. However, video results do not appear equally across all searches.

Claim Your Google Business Profile

When it comes to content development, keyword discovery is critical. Some keywords are significantly harder to get ranked on than others. Knowing how to phrase the terms you want to be ranked on will influence how you write your content. If you are investing money is paid advertising or SEO content, but your site loads slowly, it will not increase Google ranking. Google pays attention to your page load speed as an SEO ranking factor that has a lot of importance in their algorithm.

With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords. In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. As we all know the recent Facebook updates earlier this year make organic engagement quite difficult. However, using keywords in your post and directing traffic from your other social media sites may help. As Google favours pages with engagement and Facebook is no different.

• Monitoring your technical SEO is crucial to ensuring that your website is performing at its best and ranking well on search engines.
• If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook.
• You may notice them climbing back up the rankings when the season comes back around again.
• One helpful tool for monitoring keyword phrases and optimizing your blog is Google Search Console.

Businesses that want to reach local customers and boost SEO should create city-specific landing pages. These pages should offer localized value while avoiding search engine duplicate content penalties. To rank multiple business locations, agencies need geo-targeted landing pages that highlight each branch’s services and local presence.

Businesses with multiple locations find this tool particularly useful, as it offers detailed performance insights for each site. Keeping your GMB profile accurate and complete is key to achieving and maintaining a high ranking. As we delve deeper, we’ll explore the essential factors that influence GMB ranking and how you can leverage them to your advantage. Before making any SEO changes to your website, create reports to track the above metrics. After making your changes, wait a few months and compare them with the new metrics. See what’s improved and understand which changes led to better performance.

Are You Searching for The Best SEO- Marketing Agency?

Authoritativeness basically has to do with your online rep and the recognition that you’re getting. That’s another reason why it’s important to get authoritative sources to link back to your content. For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy.

Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing long-form content will give you extra ranking power. And businesses are responding, with many of them using video as a marketing tool, continuing a steady trend. Headings are another way to help improve the user experience on your website. High quality and relevant content will increase the chances of your website being bookmarked by visitors.